Author: admin

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

It’s officially the holiday season. If 70% of your workforce is remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team. Let’s face it — traditional in-person holiday parties were arguably easier to plan. Just order some festive food and drinks to…

Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case. If you’re a marketer or business owner who’s clueless about content cadence…

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times and not knowing how to use Instagram. With nearly 2 billion users, I’ve gotta be.

With the endless amount of newsletters people can subscribe to, email marketers have a lot to compete with in their subscribers’ inboxes. Email newsletter templates can make it easier to design eye-catching newsletters. I’ve found that a solid newsletter template is crucial to designing an email that people are encouraged to click through. Discover some…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

SEO for startups can be overwhelming — but don’t let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. I’m an SEO consultant, and one of my clients (a startup) began working with me when they…

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time.